BB - Digital strategy

Bijou Brigitte. Launch of the full digital communications package for fashion accessories brand Bijou Brigitte

Bijou Brigitte. Launch of the full digital communications package for fashion accessories brand Bijou Brigitte

Bijou Brigitte. Launch of the full digital communications package for fashion accessories brand Bijou Brigitte

Bijou Brigitte. Launch of the full digital communications package for fashion accessories brand Bijou Brigitte

Bijou Brigitte. Launch of the full digital communications package for fashion accessories brand Bijou Brigitte

Digital brand strategy

Launch of the full digital communications package for fashion accessories brand Bijou Brigitte. Creating a digital brand positioning strategy that includes an optimized e-commerce platform, a corporate website, social media and an interactive brand community to increase brand visibility.

Already a simple “ Re-brush “ of BB’s online store caused an increase in sales of 400%.

Axure RP, Adobe CS. Scrum, Kanban.

Project Date 2014 - 2015
Role Designer / Product Owner
Copyright ©Bijou Brigitte modische Accessoires AG